Someone will tweet something...anything...and I'll reply to it with a question.
Nothing snarky...more along the lines of "Why would that happen?" or "Where did you see that?"
Very often, they will reply.
The reply may be short, but they'll reply.
We're engaging.
They tweet...I ask...they reply.
Sometimes I even learn something!
It's Nice.
VERY often, folks DON'T reply.
And that always leads me to think 1 of 2 things. Either:
1) some automated system tweeted your "thought of the day" or
2) you don't appreciate someone questioning your thought
Either way, it's a really weak representation of your personal brand.
Of course, we're ALL busy, but what is the tweet-to-reply ratio on Twitter?
1 percent? Five?
Unless you are Gary Vanynerchuk or President Trump, you likely don't get a lot of replies to ALL of your tweets. You don't have 30 seconds to type a 150 character reply?
Sometimes I've reached out to folks on Twitter to get their feedback about partnering on a project.
Very often...No Reply.
Makes me wonder...You don't need help with distribution or you are not interested in created (at least) 1 more raving fan?
You may have NO need for my help at all...but wouldn't you like to keep me interested in your product?
Listen - I'm not complaining.
Maybe they're doing me a favor.
In fact, if your competitors are not engaging, maybe YOU should!
Maybe there is a level of personal branding that they don't care about...but if YOU corner that portion of the market, maybe you get more market share.
Nice, huh?
Here is my recent favorite:
I noticed that one of my Twitter followers is pushing a product line. I look into it, and it appears to be part of an MLM ... but it interested me. I signed up as a potential distributor.
Next, I contact my follower on Twitter and say "Hey, I signed up and named YOU as my sponsor. I know we haven't engaged much, but I have a good feeling about you."
He never replied.
By coincidence, about 2 hours later, I noticed that I never got my info emailed to me.
I go back on Twitter and it seems that one of the 2 Owners of the brand is rather active there.
So I holler to HIM. "Hey there. I signed up as a distributor but never got any info emailed to me. Should I sign up again?"
He never replied, either!
Ok, I'm starting to have a bad feeling about this product AND it's distributors. :)
But you get my point, right?
It's just not a good "look" if people make the effort to reach out to you and you don't reply.
People are busy, sure.
But I would think the vast majority of Twitter users have the alerts set up...or at the very least know enough to check "Notifications" before sharing their next 144 characters of wisdom.
Most folks hate how Twitter can be like yelling into a canyon.
They want to converse. SHARE ideas.
At the very least, know they are being seen or heard!
And other folks think that if you just spray 2 or 3 sentences that make up a pitch or a motivational quote you are valuable and interesting.
Twitter is your personal brand.
You can be as sharp, helpful, sarcastic, interesting, interested and invisible as you wish.
But if you pass up an opportunity to "connect"...to engage...you are missing what could be months or years worth business, business contacts, mastermind partners and otherwise interesting people to learn from.
If you are going to be here, be personal.
Engage.
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